Wednesday, September 17, 2014

JCUBE: J.Avenue's Official Launch

About JCube
"JCube is strategically located in Jurong Lake District (comprising Jurong Gateway and Lakeside), which will be transformed into a unique lakeside destination for business and leisure, with Jurong Gateway set to become Singapore’s largest regional centre. Under the Urban Redevelopment Authority’s masterplan, Jurong Gateway is on track to become a commercially vibrant retail destination, with a cluster of shopping malls offering a critical mass of retail options that collectively pulls in the shoppers."

JCube is a leisure and entertainment mall with an area of 210,000 sq ft. It spreads across five levels and houses Singapore's only Olympic-size ice rink and the first IMAX cinema. It is operated by CapitaMalls Asia which also handles Westgate and IMM Building- thus offering a total of 600 stores meeting the various needs of shoppers and they're all easily accessible and linked by a free shuttle bus service. Each CapitaMall has its own positioning that complements one another and their combined offerings are set to appeal to both locals and tourists, and establish the precinct as a destination where shoppers can spend an entire day.

About J.Avenue
Located on the 2nd level of JCube, J.Avenue was created specially to cater to the needs of young shoppers. It houses over 70 shops offering a diverse range of chic and affordable merchandise in a hip street shopping environment. The retail concepts at J.Avenue will be refreshed throughout the year so that you will be able to discover something new with every visit. For more information, head over to J.Avenue's online portal at

To celebrate the launch of J.Avenue, JCube has tied up with Easy Taxi! Get a 50% reimbursement for your taxi fare when you alight at JCube, on weekends (11am-8pm). But that's not all. With only a minimum spending of $40, turn your 50% claims into a FULL taxi claim.
(Claims are taken care by JCube, and are made at Level 2 pop-up redemption booth in J.Avenue. Promotion only valid on Saturdays and Sundays of September 2014. While stocks last. JCube reserves the rights to discontinue promotion without prior notice.)

My experience at J.Avenue Official Launch
I was invited down to JCube last week to celebrate the launch of J.Avenue alongside Xavier Ong. It was an unforgettable event since it was my first time heading down as a "VIP" guest. I got to meet my faithful readers and loyal fans, and though I was extremely nervous at first, the smiles of their faces made me feel better in an instant. If you were there and if you're reading this now, I just wanna say thank you so much for your love and support! No matter how exhausting this industry may be, you guys keep me going! :)

I was pretty unprepared for the event to be honest. I've been pretty down lately and all I can seem to think about are negative stuffs so I honestly didn't expect anyone to come and see me. I didn't think that there were going to be cameras pointing in my direction all the time, I didn't know that I would have to answer questions on a mic either! That caught me off guard and if I'm not wrong, I fumbled a lot here and there, unsure of what to do. Thank God I had Xavier by my side to help me out. hehehe
We were there to join our lovely readers and fans at the J.Avenue Flipbooth. The Flipbooth allows shoppers to take a 15-second video of themselves, after which they would receive an exclusive limited edition 60-page flipbook that replays the action in print. I had an awesome time taking pictures with my readers at the Flipbooth! It was something I've never done before so that was pretty cool. Xavier and I were a little shy at first but after a few rounds, we became a little crazy and started jumping and dancing around with our readers.

From now till 26th October 2014, redeem a free pictorial flipbook when you spend a minimum of $70 in JCube. A maximum of three same-day receipts, with at least one receipt from J.Avenue, can be combined for redemption.

(Visuals! Continue scrolling to see if you're in any of the following pictures. hehehe.)
It was my first time getting asked for an autograph. I never thought it would ever happen to me so I honestly didn't know what to write! hahaha. If this goes on, I think I might need a talent manager.
It was nice to know that I have male readers too! They were all so sweet :)
Next, Xavier and I were taken on a tour around J.Avenue. In my opinion, J.Avenue is definitely a great place to shop at if you're looking for affordable and trendy merchandises, be it apparels, accessories or gadgets. I foresee it becoming an exciting hang out place for youths, especially if you live in the West. 

We didn't expect such a turn up at all! I had no idea that Cisco guards were going to be present to escort us around either. I apologise if they pushed you guys away rudely.

Be a part of J.Avenue's Social Wall- a huge LED screen located at J.Avenue. All you have to do is take a selfie or any special moments at J.Avenue, share them on Instagram and hashtag #JAvenueSG. Thereafter, watch your images screened "live" on the Social Wall.
Get started and join J.Avenue's Mini Photo Contest and win exclusive treats! Simply take a creative selfie at the new Kooky Zones in J.Avenue. Share it on Instagram using the hashtag #JAVENUESG. Contest ends 26th October 2014. Winners will be announced weekly at

Follow J.Avenue on Instagram at @JAVENUESG. 
For more information, head over to

Thank you for having me J.Avenue! Can't wait for more of such events in future. It was lovely meeting all my readers and seeing their genuine smiles. I love you all and thanks for reading!


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